Australia's AI Agent for Home Building
Directories show you lists. Ella does the work.
Ella is Dwella's AI agent. She researches, verifies, and shortlists builders on your behalf — by text or voice — so Australia's largest purchase doesn't feel like a gamble.
Builder verified
Dwella Score: 91 / 100
Homes needed by 2030
Homes unfinished in 2024–25
Trust signals per builder
Annual construction market
See Ella in Action
Your AI building advocate, working for you.
Tell Ella what you're building. She researches QBCC licences, financial health, complaint histories, and reviews across 4 platforms — then returns a shortlist of verified builders with a Dwella Score for each.
Builder Matching
Ella
Dwella AI · Online
Quote Audit
Ella
Dwella AI · Online
Quote Audit
3 discrepancies flagged
Line item
Homes by CMA
Builder B
Base build
$542,000
$538,500
Site costs
$18,000
$8,500
⚠ $9.5K gapPC sums
$35,000
$12,000
⚠ $23K gapProvisional allowances
$8,000
$4,200
⚠ Under-quotedTrue total
$603,000
$563,200
⚠ $39.8K hiddenElla's finding: Builder B is $39,800 cheaper on paper — but $39,800 more expensive at handover.
Left: Ella matching builders in real time. Right: Ella auditing quotes for hidden costs.
Quote Audit
Ella doesn't just find builders. She audits their quotes.
Once quotes arrive, Ella breaks them down line by line and flags the differences builders hope you won't notice.
PC Sums & Provisional Allowances
Ella flags when a builder has under-quoted fixtures or provisional items that will blow out at handover.
Site Costs
Site preparation costs vary wildly. Ella normalises them so you're not comparing a $8.5K site cost against an $18K one without knowing.
Inclusions vs Exclusions
Ella checks what's actually included in each quote — fencing, driveways, landscaping, fly screens — and surfaces what's missing.
True Apples-to-Apples Total
A final adjusted comparison so you know the real cost of each builder before you sign anything.
Ella's Quote Comparison
Brisbane Northside · $600KLine item
Homes by CMA
Builder B
Base build price
$542,000
$538,500
Site costs
$18,000
$8,500
⚠ $9.5K gapPC sums (fixtures)
$35,000
$12,000
⚠ $23K under-quotedProvisional allowances
$8,000
$4,200
⚠ Under-quotedTrue total
$603,000
$563,200
⚠ $39.8K hiddenElla's finding: Builder B's quote is $39,800 cheaper on paper — but $39,800 more expensive at handover. Homes by CMA is the transparent choice.
Builder verified
Dwella Score: 91/100
The Problem
Building a home is Australia's largest purchase. It has no safety net.
Dwella exists to change that.
How Dwella Works
From confusion to clarity — in three steps.
Describe your build
Upload your disclosure plan. Ella asks a few questions — by text or voice. No forms, no jargon.
Ella does the research
She cross-references QBCC licences, CreditorWatch signals, complaint histories, and reviews across 4 platforms. You choose who to invite for a quote.
Compare quotes side-by-side
Dwella restructures quotes into a standardised comparison — surfacing hidden costs, scope gaps, and risk flags.
43 trust signal columns · Updated in real time
The Dwella Score
One score. Every trust signal that matters.
QBCC records, CreditorWatch financials, tribunal histories, and reviews across Google, ProductReview, Facebook, HiPages, and Houzz — synthesised into a single transparent score.
Every build completed on Dwella feeds back new outcome data — deepening our proprietary builder-risk graph with every transaction.
43
Trust signal columns
101+
Builders in database
4
Review platforms
Real-time
Data updates
For Builders
Win more work. Waste less time.
Pre-qualified leads with verified land, confirmed budgets, and detailed project briefs. No tyre-kickers.
Pre-qualified homeowners
Verified land, confirmed budget, clear project scope.
Showcase your credentials
Your QBCC licence, awards, and reviews front and centre.
Market insights
Understand what buyers in your area are building and willing to pay.
For Banks & Lenders
Capture customers before they go to a broker.
Dwella captures homeowners at the very start of their building journey — before a broker does. More construction loans. Earlier engagement. Customers who stay in your ecosystem.
Each construction loan kept in-bank saves ~$4,000 in broker commissions on a $500K loan.
More construction loans
Pre-qualified homeowners with verified land and trusted builders — your ideal loan customers.
Full-lifecycle engagement
From first search to final payment — Dwella keeps your brand front of mind at every stage.
The Opportunity
"Australia needs 1.2 million new homes by 2030. Every one of them needs a construction loan."
Dwella is the infrastructure that sits at the start of that journey — connecting homeowners, builders, and the financial partners who make it happen.
$200B+
Annual construction market
20K
Approvals needed per month
77K
Homes behind target
$159M
Addressable market (AUS)
For Developers
Give your land buyers a trusted path from land to build.
White-label the Dwella Engine
Embed Dwella's AI trust engine into your sales journey — so land buyers get a verified, matched builder experience under your brand.
A customer value edge
White-labelling Dwella signals to buyers that you're invested in their outcome — not just the land sale.
Our Story
Built by someone who's seen what happens when trust breaks down.
"I spent over a decade inside Australia's residential construction industry, guiding hundreds of families through the building process. I watched families lose everything to builder collapses and cost blowouts — and I could see exactly which information gaps caused it. Dwella is the platform I wish existed for them."
Founder, Dwella
10+ years in Australian residential development
Australia's AI Agent for Home Building
Ready to build with confidence?
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